The world is in shambles. Men are dissociated, birth rates are tanking, and nobody's having good sex. Relationships are a mess. Dating is a mess. Half the time it feels like men and women are speaking two different languages—and neither side is getting what they actually want.

Meanwhile, women are crying out, "Where did all the decent men go?"  And the truth is, a lot of good men are still out there. They’re just invisible.

Not invisible in the literal sense. Invisible in the ways that actually matter to women.  Their energy doesn't land. Their presence is dull. Something in them feels off, muted, hard to connect with—and women feel it instantly, even if they can't explain why.

Good men are hiding in plain sight with women walking right past them, simply because they don’t seem attractive.

Which raises the question:

Not by the obvious physical factors like fitness level, wearing fancy clothes, or a new haircut.

I’m talking about the kinds of things that make a man more approachable, more engaging, easier to be around, more sexually confident— the stuff that seems to affect men’s results in dating on a subconscious level.  But we were curious to see if we could actually measure it.

Obviously there’s variance. Qualities one woman finds attractive, others may find repulsive. People naturally have different tastes (insert memes of women getting the "ick" from men doing little innocuous things they enjoy).

That’s the beauty of our culture's take on romance– there’s someone out there for you and all the weird shit that makes you, you.

Still, it seems like a man’s energy alone is enough to impact how women generally feel about him.  I’ve seen many interesting, smart, handsome men get instantly rejected because their energy was terrible.  I’ve also seen strikingly-below-average men be welcomed by women because their energy was good, or at least not off-putting.

Let me clarify what I mean by energy.  Not loosey-goosey superstitions like his aura or horoscope, but subtleties that are actually sensed– seemingly below the surface– in his microexpressions, postural changes, and tonality shifts that permeate his everyday interactions.

These subtleties are what makes women want to be closer to him, makes their faces flush, makes them giggly and girly, and makes them wet.

Enter Photo Feeler.  It’s a website where you can submit photos for business, dating, etc. and get feedback from people in your target demographic.  In the dating section, the three variables it tests for are Trustworthy, Smart, and Attractive.  Sweet.

Here’s what we did:

We coached our friend over the course of two months (admittedly at very inconsistent times) through somatic-based practices aimed at shifting his presence. We photographed him before and after five of those sessions, each time submitting the photos to PhotoFeeler to get rated by 10 randomly selected women 34 years old or younger.

We were a little disappointed that he didn’t have drastic improvements after a measly 20-minute session like we’d gotten in the past with previous clients.  We were initially going for a hail-mary breakthrough.  But when looking over the full series, we actually saw a steady improvement in attractiveness…a full 64% increase in attractiveness!  Take a look for yourself.

Keep in mind, there’s plenty of other factors that can screw with data.  The 10 women who rated each photo were random, and therefore likely to be different people each time.  The lighting and camera orientation varied.  In one of the photos, he was in a plain t-shirt instead of the usual button-up.  Not to mention the huge variation in the Smart and Trustworthy categories.

Even with all that variance, he still had a steady increase in attractiveness.

I think we’re on to something that just might save the world.  Or at least get a few good men noticed by the women who are waiting.

Coaches Dave Stultz from Limitless Brave also helped with some of the earlier sessions, who along with Dom Tsui from Two Wolves helped with some of his progress over the recent months.